Pioneering Hologram Technology For The Modern Age

Pioneering Hologram Technology Now and Into The Future

Pioneering hologram technology promises a future that looks both drastically different from our world of today and–ironically–much more like it at the same time. This is because innovative individuals and tech companies are weaving holograms into new realms of digital experiences that are more in line with real-world experiences. This new wave of holography is being made possible by a plethora of technological advancements that allow for the seamless integration of 3D holographic content into established platforms. Faster processing, enhanced realistic color spectrums, and increasingly accurate dimensionality and authentic perspectives all feed into modern capabilities to develop out and apply pioneering hologram technology.

Add to these considerations, the advent of 5G as well as rapidly evolving AI, and hologram technology is integrating in ways that were simply not possible in the past due to technological limitations. But now, it seems, the sky’s the limit, and businesses are seeking to apply the possibilities of holograms in endless ways–both to build upon established practices and in novel applications.

Applied Uses of Hologram Content

Since their invention in the late 1940s, holograms have been put to use in a variety of ways over the years, enjoying both ebbs and flows of favorability as novel works of aesthetic art and entertainment, and regular staples in less flashy but more practical applications.

Such is the case with the near-ubiquitous use of holograms as visual security devices in credit cards, banknotes, many forms of identification, even poker chips. In these realms, holograms are used regularly as one of many means of authentication due to the inherent complexity in manufacturing holograms, which are near-impossible to reproduce without proprietary technology. Surely, you have seen a colorful rendition of a bird, wings spread, or a subtly three-dimensional globe in the corner of your bank card. Paper currency the world over utilizes deceptively advanced holographic markers to fight against counterfeiting. This is an application long-established with proven effectiveness established over years of practice.

Another area seeking to apply holograms but in a bit more innovative fashion is the field of video communications. During 2020 and into 2021, many found themselves becoming intimately familiar with Zoom, Skype, and similar video conferencing platforms because of the forced distancing protocols put in place by the global COVID 19 pandemic. Teleconferencing became a go-to way for businesses to operate remotely and for friends and family to maintain connections from afar. Video conferencing was a logical substitute for phone calls as it allows for more complete forms of communication. Non-verbal cues otherwise indiscernible over audio are put into play when one can see those with whom they are talking. Many companies have been seeking to integrate holograms into video calls to further enhance the fidelity of communication experiences. According to The Wallstreet Journal, “Three-dimensional representations improve on traditional phone and video calls because they make it easier to read body language and feel more personal.”

Thus, a number of companies have sought to apply pioneering hologram technology to video conferencing through the use of three-dimensional displays and projected screen-base systems. For instance, Google has been developing for some time its video conferencing technology, Project Starline, which uses high-resolution cameras and depth sensors to build real-time 3D models. These models are then relayed and displayed on a high-definition 3D screen, creating a system specifically geared for holographic 3D video calls.

In May 2021, WeWork, a business that provides flexible shared workspaces for tech startups, announced a partnership with hologram technology company ARHT Media Inc. to bring holographic video conferencing systems to 100 WeWork buildings, located in 16 cities around the world. According to WorkLife Ventures founder and managing partner Brianne Kimmel, holograms and avatars allow for “a new style of communication, where you’ll have better, more frequent interactions,” which explains in a nutshell the current upsurge in interest from the video communications field.

The Future of Pioneering Hologram Technology

Many experts agree that the holy grail of modern hologram technology is 3D volumetric holograms. These are holograms that are fully rendered in three dimensions and capable of live manipulations from any perspective. It doesn’t take much imagination to see how this kind of realistic hologram could be applied across countless industries.

IKIN, the technology and business solutions company, has been leading the charge in this particular corner of pioneering hologram technology with its RYZ system. RYZ consists of both a compact 3D holographic display, which can attach seamlessly to mobile devices, and an accompanying Unity-based SDK that programmers can utilize to create original holographic content and convert 2D content already in place. IKIN’s hologram technology is powered by the company’s AI and an advanced system for head tracking, which promises real-world sightlines and more authentic dimensionality. A central goal sought by this increased realism is the emotional engagement of the user experience.

“Emotional engagement is a new concept that has an enormous impact on the sustainability and growth of practically every brand, and holography can play a huge role in strengthening the emotional tie between consumer and brand,” said IKIN CEO Joe Ward in response to the white paper “Creating Strong Emotional Attachment to Your Products Using Holographs,” published June 2021 by KelCor principal analyst E. Brent Kelly, Ph.D.

This approach to pioneering hologram technology brings holographic experiences closer to real-world experiences. Smarter AI, the robust processing power of 5G, advancements in foundational holographic technology, and innovative applications of holographic systems are working to make digital spaces and content more accessible to users by mimicking more closely than ever before that which we are already so accustomed: the real world. In short, these ground-breaking individuals and companies don’t want to reinvent the wheel, they want to utilize pioneering hologram technology to reproduce it as accurately and authentically as possible.