Shaping Consumer Understandings And Expectations of Hologram Design
The technological interface and presentation of hologram design, like any emerging technology, can make or break a product. If a design presentation deviates too much from users’ expectations, then consumer reception can falter, and–eventually–their confidence can decline. Modern holograms have built into them the compounded task of winning users over to the benefits they offer while–at the same time–the need to rewrite established expectations imagined into the social consciousness by mainstream media. Thus, hologram design must develop hand in hand with the education necessary to properly prepare consumer expectations of its use, look, and greater potential.
IKIN, as a leader in holography, has identified this education process as a central tenet of its business. It is the reason for blogs like this one, which inform and drive discourse ultimately toward the goal of a unified definition for holograms that is based in reality.
That Hologram Design Hurdle That Is Current Consumer Expectations
Modern consumers are savvy and avid users of technology. According to a 2020 survey, reported by Statista, the average American has access to more than ten connected devices in their household. This includes access to more than two computers on average in addition to more than two mobile phones, and a slew of other devices like tablets, smartwatches, and–unsurprisingly–entertainment devices, like smart TVs and gaming consoles. And, it is through these devices that consumer expectations of holograms have been shaped ahead of real-world technologies. Movies like Marvel’s Iron Man and Guardians of the Galaxy, scifi classics Star Wars and Minority Report, and various others have spent decades bombarding viewers with attractive depictions of “holograms” with little concern for reality.
The result: modern consumers conceive holograms as floating, 3D renderings that are crystal clear, vibrantly colored, and glow bright enough to be visible in well-lit rooms.
The State Of Modern Holography
Entertainment media’s presentations of futuristic holograms are eye-catching, but they are not yet fully achievable given the current state of holographic technology. Liberated light, hovering unsupported in the air could be a reality someday. But, even without this facet, holographic technology offers an abundance of opportunities to reinvent how businesses and individuals engage with content today–and even more so in the very near future as the technology continues to refine. Already, holography can render convincing 3D content that is volumetric and interactive. IKIN’s 3D visualizations are viewable in ambient light and cast aside the headgear typically associated with VR and AR approaches to 3D. But, instead of projecting light in mid-air, IKIN utilizes dimensions displays, like the compact RYZ platform for mobile devices and the larger-format IKIN ARC.
The IKIN ARC And RYZ Deliver On Holograms’ Promises
IKIN holography is currently being developed across two platforms: the IKIN ARC and RYZ. The hologram design of both systems utilizes dimensional displays to generate 3D visualizations. These holograms do not float above the device but rather through it. In doing so, the IKIN ARC and RYZ displays generate both realistic depth and accurate volume. Their 3D content is interactive, volumetric, and–as a result–easily scalable. Their colors are vibrant with full-spectrum palettes. And, as indicated above, they are viewable in ambient light without the assistance of goggles or glasses–instead, relying on AI-driven face-tracking technology to maintain realistic user perspectives. IKIN’s volumetric holography checks off many of the anticipatory boxes media have placed upon holograms over the years. As the company continues forward, they are cognizant of the need for further development, for innovative applications, and for regular education about the technology and transparency of its evolving state.
Hologram Education: The IKIN Promise
IKIN has a company mandate to shape the future of 3D technology in the real world and in the minds of future users. IKIN CTO and co-founder Taylor Scott is not one to shy away from this task. He has already coined a handful of terms to understand holograms better (case in point his recurrent use of the specialized term “emotional engagement per frame” to better understand the emotional impact of dimensional content). Together, this basic terminology will build toward a shared definition of hologram design that is accurate and versatile enough to grow with the technology. The need to both shape and convey this emerging medium is ongoing and will continue to evolve as the technology grows. So, consider this blog and other IKIN outlets, like the company’s social media accounts, as go-to resources for hologram education and forums for continued discussion.
